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Our Mission

Our mission is to expand access to quality mental health care for individuals who cannot afford it. We raise funds, build partnerships, and advocate for equitable treatment options so that every person, regardless of income, can receive the support they need to heal, recover, and thrive.

Business Purpose

The purpose of this organization is to operate exclusively for charitable and educational purposes within the meaning of Section 501(c)(3) of the Internal Revenue Code. Specifically, the corporation is organized to:

  • Provide financial assistance for individuals unable to afford mental health treatment, including therapy, counseling, and psychiatric services.
  • Raise public awareness about the importance of mental health care and the barriers faced by underserved populations.
  • Collaborate with licensed providers and community organizations to expand access to affordable mental health resources and programs.
  • Promote education and advocacy to reduce stigma and encourage mental wellness in all communities.

All activities of the organization shall be carried out for charitable purposes, and no part of the net earnings shall inure to the benefit of any private individual or shareholder.

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Meet Our Leadership

Founder: Jeff Olsen

Jeff Olsen built his career in corporate education and training for large tech companies. Since 2011, he has been a volunteer facilitator for the National Alliance on Mental Illness (NAMI) in Utah. In 2020, he was awarded the "Online Pioneer" award for creating a full suite of online curriculum for NAMI so that the free courses and support groups could continue during COVID. These courses now serve hundreds of thousands of people throughout the United States. Jeff also volunteers as a trainer for local law enforcement's crisis intervention teams to better address how to handle mentally ill people in a law enforcement situation. Jeff has spoken to a myriad of healthcare professionals and medical students regarding mental illness treatment and the role of the caregiver.

Jeff holds a Bachelor’s Degree in Communications from Brigham Young University and a Master’s Degree in Adult Education from the University of Phoenix.

Jeff Olsen
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Co-Founder: Cory Weaver

Cory Weaver is an accomplished executive with over 25 years of leadership experience in the healthcare and technology sectors. He has held key roles including Chief Business Development Officer, Founder, President, CEO, and Director, demonstrating broad expertise across established enterprises and startups, including high-growth venture-backed businesses.

From 2000 to 2009, Cory served as the Business Development Officer, Co-Founder, and Director at AxisPointe, a SaaS platform serving the construction industry. During his tenure, the company was ranked 509th on the Inc. 5000 list of fastest-growing private companies. He also played a key role in securing nearly $15 million in growth capital from Blum Capital.

The company was ultimately acquired in 2009.

Co Founder  CFO: J Cannon Holbrook

Cannon holds degrees from Columbia Business School, UC Berkeley and Brigham Young University in Accounting and Business Administration.  He has served as CFO for several companies and specializes in implementing financial accounting practices as well as strategic planning.

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Jeff's Story

As the father of three, I live and breathe for my family. In 2011, my eldest daughter Stacy was serving as a volunteer missionary in Oklahoma. I received a call one night that changed my life forever. On the call, I heard the voices of her mission president informing me that Stacy was acting strange, hearing voices, and talking to people who weren't there. I was totally unfamiliar with mental illness and had no idea how to act or proceed.

We brought her home to Utah, where, over the next 14 years, we navigated the frustrating course of trying to get treatment for mental illness. We endured the stigma, ostracization, and confusion of finding care, finding the right care, fighting insurance companies, and dealing with the stress of seeing my sweet daughter reduced to ruins. Stacy was finally diagnosed (after many failed attempts) with Schizoaffective Disorder. After dealing with providers, hospitals, and numerous attempts at finding a solution, I felt compelled to use my experience to help others. Maybe it's a calling, maybe not, but my passion is what drives me to help, and that is why Deep River was created. You can also read about my experiences in my book, Exceptional: A Journey in Mental Illness, available on Amazon.

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Our Community

At Deep River Mental Health Fund, we believe that building a strong and supportive community is key to our success. That's why we've created a platform that puts people first and fosters a sense of belonging and connection among our users.

Our Community Impact

At our core, we believe that building a strong and supportive community remains essential to our success, which is why we have created a platform that puts people first. Join us.